My pole dancing journey began five years ago – and from the very beginning, I was fascinated by the clothing we wear during training. I quickly realized how essential the right fit, strategically placed grip areas, and maximum freedom of movement are. Every spin, every pose, and every stretch showed me what really matters.

During my studies in Design Engineering, my initial focus was on knitwear. However, my passion has always been to build something of my own, to create something and infuse my identity into a brand. The desire to develop functional and aesthetically pleasing polewear grew stronger and stronger – and so my mission was born: to create polewear that fits perfectly, offers optimal support, and facilitates every movement.

The exchange with other dancers in the studio was a valuable source of inspiration. We often talked about challenges with pole dance clothing – slipping waistbands, uncomfortable seams, or cuts that restrict movement. That's exactly where I wanted to start.

Pole dancing is more than just a sport – it's a passion, an art form, and a community that connects people. The energy in every class, the mutual support, and the shared progress make this sport so special. It was precisely this magic that inspired LOU'S to design polewear that is not only functional and stylish but also conveys a sense of belonging.

I train regularly at La Belle Pole Dance Studio in Hanover – a place that's more than just a studio to me, it's a second home. Here I find inspiration, test new designs, and further develop my vision. I'm all the more delighted that the lifestyle photos for LOU'S were taken in the beautiful studio designed by Martha-Rosine Zaddach .

Every design is created with meticulous attention to detail to perfectly complement your pole dancing movements – whether through precisely tailored cuts, thoughtfully designed grip areas, or adjustable elements. Our vision is to create clothing that not only supports you but also makes you shine during your workouts – just like the wonderful moves you create on the pole.

Making this vision a reality is our passion – for you, for the community, for the pole dance experience.

Thank you for being part of this journey! 💗